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- Dictionaryprof·it mo·tive
noun
- 1. the desire for financial gain as an incentive in economic activity: "when suppliers are not driven by the profit motive, they cease to be customer-oriented"
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- Profit motive
In economics, the profit motive is the motivation of firms that operate so as to maximize their profits. Mainstream microeconomic theory posits that the ultimate goal of a business is "to make money" - not in the sense of increasing the firm's stock of means of payment (which is usually kept to a necessary minimum because means of payment incur costs, i.e. interest or foregone yields), but in the ... Wikipedia
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