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Asa Griggs Candler Sr. (December 30, 1851 – March 12, 1929) was an American business tycoon and politician who in 1888 purchased the Coca-Cola recipe for $238.98 from chemist John Stith Pemberton in Atlanta, Georgia.
Asa Griggs Candler (born Dec. 30, 1851, near Villa Rica, Ga., U.S.—died March 12, 1929, Atlanta, Ga.) was a U.S. soft-drink manufacturer who developed Coca-Cola. Born on a farm, Candler studied medicine, became a pharmacist, and developed a prosperous wholesale drug business.
Learn how Asa Candler bought the rights to Coca-Cola in 1889 and built a successful soft drink business. Discover how he expanded the brand through advertising, bottling and trademark protection.
Asa Griggs Candler was American business tycoon, best remembered as the founder of the Coca Cola Company. Born to a prosperous landholder, he could not pursue his dream of studying medicine because of a downturn in the family’s fortune.
The Branding Game. How Asa Candler Built Coca-Cola. A master marketer, he grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest...
Learn about Asa G. Candler, the visionary leader who transformed Coca-Cola from a patent syrup to a global brand. Explore his biography, achievements, and legacy at Harvard Business School.
Sep 3, 2002 · Asa Candler was a pharmacist, entrepreneur, banker, and philanthropist who founded the Coca-Cola Company in 1888. He also served as mayor of Atlanta, donated to Emory University, and faced legal and personal challenges in his later years.
