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"Technicolor is natural color" Paul Whiteman stars in an ad for his film King of Jazz from The Film Daily, 1930. Technicolor is a series of color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades.
Jun 18, 2024 · We are the Technicolor Group. Since 1915, our global family of VFX studios provide Bafta and Academy award-winning services for feature film, television, advertising, brand experience and games.
Aug 22, 2021 · Learn how Technicolor changed cinema with its color processes and examples. From The Wizard of Oz to The Godfather, discover the history and meaning of Technicolor films.
Technicolor’s lasting legacy is its enduring impact on color use in filmmaking, influencing current technologies like CGI and digital color grading. Its introduction of color films laid the groundwork for these technological advancements.
Technicolor Group is a global leader in providing premium, award-winning VFX services to the entertainment, media & advertising industries. Learn about its 107 years of history, its network of studios and its creative partnerships.
Learn about the over 100-year history of Technicolor, the pioneer of color film technology and services. Explore the iconic films, moments and innovations that shaped the industry and the world.
The answer is one simple word: Technicolor. But the backstory … is far more complex. It is the tempestuous chronicle of a robust innovation in cinematography that transformed film artistry in the formative years of talking pictures, with a vibrant resonance that still remains worth investigating today.
