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DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008.
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM...
Jul 25, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively. The new Google Marketing Platform brand - including new product names and logos - is...
Sep 21, 2020 · The $3.1 billion acquisition of DoubleClick in 2007 was a “game changer.” A growing number of antitrust experts say it’s the sort of deal that should no longer be possible.
Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Jun 27, 2018 · That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
Jun 5, 2012 · DoubleClick Search, our cross-engine search management platform that was completely rebuilt last year and is natively integrated into the DoubleClick platform. DoubleClick Search is used by 6 of the largest 10 agencies, and is creating efficiency gains of up to 65%.
The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange...
Dec 14, 2020 · DoubleClick was a leader among companies that specialized in placing, or “serving,” the graphical and video ads that appear on Web sites. Ad-serving networks like DoubleClick place tiny programs on computers, called cookies, that monitor what sites users visit.
