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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. . Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors ...
Sep 23, 2018 · The La Salle marque was one of General Motors’ “junior division” experiments of the 1920s and 1930s. Most famous, and lasting, of these was Pontiac, a lower-priced Oakland meant to bridge the gap between Oakland and Chevrolet.
Jul 17, 2007 · The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers— Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle , respectively.
In short, LaSalle ensured Cadillac’s ultimate survival. And over its 14-year lifespan, LaSalle bore some of the handsomest styling ever seen on American roads. For these and other reasons, LaSalle somehow never really died in the minds and hearts of certain GM people.
Beyond its mechanical prowess, the 1927 LaSalle is widely regarded as a milestone vehicle and a pacesetter for automotive design. Period ads describe its “charm of appearance” and picture various models in fashionable European settings. Offered as a lower-priced line by Cadillac from 1927 to 1940, LaSalle stood on its own as a premium brand.
Mar 5, 2023 · That’s when LaSalle, a companion marque to Cadillac, was born. On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy.
Jan 13, 2017 · LaSalle was a brand of automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. It was designed by Harley Earl (GM designer at the time and later to go on for over 50 years (at) General Motors) …
