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Sep 27, 2014 · Born in Egypt, Aghion established the company in 1952 with Jacques Lenoir and presented her first collection at renowned artists hangout Café de Flore, thus cementing the Left Bank (read:...
She and her partner, Jacques Lenoir, were among the first to become aware of the rising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear. 1956: The first collection is introduced at Café de Flore, one of their favorite cafes and the meeting place of artists in Paris.
In 1952, Gaby Aghion and her business partner Jacques Lenoir were among the first designers to coin the term prêt-à-porter when they created Chloé, the luxury ready-to-wear label. Aghion named Chloé after a friend she believed embodied the carefree attitude of the modern young woman at the time.
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Contributor to periodicals, sometimes under pseudonym Jacques Lenoir. SIDELIGHTS: Paul Laraque told CA: "My inspiration comes, first of all, from my desire to share my feelings and ideas with others, especially my wife, who symbolized love in my life."
Aghion and Jacques Lenoir formed a partnership in 1953, with Lenoir taking charge of the business operations while Aghion took on the creative responsibilities. The duo put on the first Chloé show in 1956 at a breakfast at the Café de Flore , an important place for young intellectual Parisians in the 1940s and 1950s.
With her partner Jacques Lenoir stepping in to handle the business side of things, Aghion was able to focus her efforts on design. In introducing one of the most aesthetically distinct labels of all time, the goal for Chloé was to emulate the mystique of youthfulness and femininity.
