Search results
Kimberly A. Neuendorf. TV entertainment, news, and racial perceptions of college students. Content analysis as a predictive methodology: Recall, readership, and evaluations of...
Kimberly NEUENDORF, Professor | Cited by 11,231 | of Cleveland State University, OH | Read 146 publications | Contact Kimberly NEUENDORF
We would like to show you a description here but the site won’t allow us.
In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising...
Kimberly Neuendorf is an authority on content analysis methods. She specializes in how communications, such as social media or advertising, can drive audience and consumer preferences, perceptions, and behavior. Professor Neuendorf is the author of The Content Analysis Guidebook, a reference book
In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects...
Dec 20, 2019 · In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice.
