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Allen Weiss is a marketing expert who studies technology marketing and decision-making in technologically sophisticated markets. He has published in several journals and consulted with high-tech firms, and was a co-founder of Mindful USC.
Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment.
Jul 19, 2024 · Alan Weiss is a consultant, speaker, and author who does over 20 keynotes per year and has published over 60 books and 500 articles.
Allen S. Weiss is a writer, editor, trans¬lator, curator and playwright, and the author and editor of over forty volumes in the fields of performance theory, landscape architecture, gastronomy, sound art and experimental theater. He teaches in Performance Studies and Cinema Studies at NYU.
Allen R. Weiss joined the Alticor board of directors in 2012. He is the former president of worldwide operations for Walt Disney Parks and Resorts, a $10+ billion business with 95,000 employees.
464. 1993. Converting from independent to employee salesforces: the role of perceived switching costs. AM Weiss, E Anderson. Journal of marketing research 29 (1), 101-115. , 1992. 445. 1992. Moving from free to fee: How online firms market to change their business model successfully.
Allen Weiss is an emeritus professor at USC. His academic research has focused on decision-making in B2B companies, especially in high-tech markets. He was also the co-founder and Director of Mindful USC. In this role, he has brought mindfulness to the 23 schools and five hospitals at USC.
