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The University’s Brand Identity Guidelines provide guidance on branding, as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style.
Jun 1, 2024 · The visage of the University of Chicago logo is not just a graphic depiction, but a codex of values, a narrative etched in maroon and white. At its heart, the phoenix, reborn from ashes, signifies resilience—an apt metaphor for the university’s resurgence and evolution in the face of change.
Download all the Gothic UChicago Wordmark assets as SVG, PNG, and EPS files here.
The anniversary logo provides a visual commemoration of the University of Chicago’s 125 years at celebrations and events across our campuses. The logo utilizes Gotham, the University’s main display typeface. Gotham’s modern lines bring a contemporary vitality to the anniversary logo.
The University of Chicago Bookstore has its own version of the emblem that it uses on mugs, jackets, and other memorabilia – the shield with phoenix, book, and motto is surrounded by a circular border with the words “The University of Chicago” and the date 1892 (the University Seal in contrast bears the date 1890, the year the University ...
The University’s Brand Identity Guidelines provide guidance on branding as well as proper usage of the University’s logos, colors, fonts, editorial, video, and photography. These guidelines allow units substantial design flexibility while preserving key institutional brand identity elements and consistent visual association with the University.
Jul 7, 2013 · INTRODUCTION1. An organization’s identity, or “brand,” is a reflection of its enduring values. The University of Chicago’s identity is based on our commitment to rigorous inquiry, a challenging and rewarding intellectual environment, a distinctive and empowering education, and partnerships in innovation and impact.
