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Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch.
Choosing a category Categories on the App Store and Mac App Store help users discover new apps to fit their needs. Learn how to choose the most accurate and effective categories for your app.
The App Store empowers you to scale your app distribution worldwide using a variety of business models. The right business model for your app balances your goals with your target market’s expectations. Choosing your business model before developing your app can inform your app design decisions for a cohesive user experience. Free. Freemium. Paid.
The Mac App Store makes it simple for customers to discover, purchase, and download your apps, and easily keep them updated. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store beautifully showcases your apps and makes them even easier to find.
A unique, memorable icon communicates the purpose and personality of your app or game and can help people recognize your product at a glance in the App Store and on their devices.
Show more with app previews Engage people on the App Store with short videos of your iOS, iPadOS, macOS, tvOS, or visionOS app in action. Explore best practices for creating compelling app previews that spark interest and drive downloads of your app or game.
Find Xcode downloads, tools, documentation, tutorials, videos, and more.
Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results. We’re constantly evolving how search works to serve the best results to customers’ queries.
The Mac App Store makes it simple for customers to discover, purchase, and download your apps, and easily keep them updated. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store beautifully showcases your apps and makes them even easier to find.
App Store: For iOS and watchOS apps and App Clips. tvOS App Store: For tvOS apps. Mac App Store: For macOS apps including those configured with Mac Catalyst. Choose the App ID you used for development (the App ID that matches your bundle ID) from the App ID pop-up menu, then click Continue. XC Wildcard if it is the only option.
